The Ph.D. program in Marketing at the College of Business, University of Texas at San Antonio,
is designed to develop outstanding scholars for careers in research and teaching at leading
universities. This is achieved by a strong emphasis on the development of conceptual and
Throughout the program, students will be exposed to a variety of topics within the field of
marketing research. However, the program has a particular focus on behavioral research. This
is achieved by assembling an internationally known faculty whose research interests are in the
general area of consumer research and have published widely in the most respected peer
reviewed journals (for details on faculty publications and research interests, see Marketing Faculty Research)
The doctoral program is designed to prepare students to undertake in-depth study and
research in a specialized area of interest. We seek students of high intellectual ability whose
scholarly objectives fit well with the current research topics and activities of area faculty.
Because of its small size, the program affords a great deal of flexibility for students to develop
a course of study that matches their individual interests.
The doctoral program in Marketing at UTSA has a commitment to developing good
faculty/student relationships by having a strong mentoring system and encouraging
collaborative research projects between faculty and doctoral students. At the time of
admission, the Ph.D. program identifies a faculty member who serves as an advisor for a
program of study. The advisor and the Program Committee help the student select coursework
and research activities that are directed toward the student's chosen area of research interest.
Students may later change advisors as their dissertation research interests evolve. From the
very beginning of and throughout the program, students are encouraged to exchange research
ideas with faculty and to pursue research in areas of mutual interest. This environment
provides a unique opportunity for students to develop significant research experience prior to
their dissertation work.
Doctoral program coursework requirements include foundation courses in business (this
requirement may be met by a Master's Degree in Business or business-related discipline);
courses in statistics and research methodology; major area coursework; and free electives.
Students typically complete coursework within two years, and spend the remainder of the
program working on a dissertation and other research projects.
Advancement to Candidacy
Advancement to candidacy requires a student to complete university and program
requirements and to pass comprehensive examinations following completion of course
requirements. The examinations are administered by the Doctoral Studies committee. No more
than two attempts to pass comprehensive examinations are allowed. Results of the
examinations must be reported to the Doctoral Studies Committee, the Dean, and the Dean of
The UTSA Graduate School. Admission into the doctoral program does not guarantee
advancement to candidacy.
Candidates must demonstrate their ability to conduct independent research by completing and
defending an original dissertation. The student, in consultation with his or her supervising
professor, determines the research topic. The dissertation committee selected by the student
and supervising professor and approved by the Dean and the Dean of The UTSA Graduate
School guides and critiques the candidate's research. The candidate initially completes a
research proposal that is presented and must be approved by his or her committee. The
student then conducts his/her research, writes the dissertation, and formally presents the
research to his/her Dissertation Committee for their approval.
Suggested Readings for New Doctoral Students
Below is a list of representative publications of our faculty. For students coming into the program, this list might prove useful for getting an idea of what types of research our faculty members do (e.g., areas of interest, methodologies, theoretical perspectives). Such information would be beneficial as you start the program and are assigned to work with different faculty members.
Note, however, that this is not at all a "required reading list" that we expect you to have completed upon arrival. We simply wanted to give you as much information as you might want as you enter the program.