The Marketing Department at UTSA is committed to providing a stimulating and enlightening education for students committed to learning. Composed of world renowned scholars and award-winning teachers, students learn both the latest in marketing research and the latest in marketing practice.
The range of expertise across the department is broad. Areas of faculty expertise include cross-cultural research, child development, psycholinguistics, judgment and decision making, self-regulation, evolutionary psychology, self-concept and persuasion. In each of these areas, faculty make important contributions to fundamental theories of human behavior as well as their applications to marketing practice.
The deep knowledge and interdisciplinary focus of the faculty provides unique opportunities for students in all programs—undergraduates, MBAs and doctoral students.